One person. Twelve clients. No hiding.
There are no ads case studies on this site yet. This page is what stands in for one.
Regan Healey
Founder. The person who runs your account.
Every strategy call, every daily check, every account decision runs through the person in this photo, not a rotating account team. If you want to know who you would actually be talking to, this is him.
Shopify PartnerHe ran his own eCommerce brands.
Before Healey Commerce, Regan built and ran eCommerce brands of his own. He managed Meta ads for other people's businesses while running his own at the same time, which meant every mistake cost him twice.
When it came time to hand his own budget to someone else, he could not find an agency he trusted with it. Not because none existed, but because the ones he could afford were not run by the people whose judgement he actually wanted.
The affordable agencies were not doing the work.
What he found, looking from the inside, was consistent: juniors running the actual accounts while a senior closed the deal. Templates dressed up as strategy, reused from client to client with the logo swapped out. Retainers that kept billing whether the account was working or not, because the contract did not require it to.
None of that is a scandal. It is just how an agency scales past a certain size. The problem was that scaling past that size was exactly what made it untrustworthy with his own money.
Agencies he found, at the time, that he would have handed his own ad budget to without hesitation.
So he built the agency he would have hired. A senior operator instead of a rotating account team. A capped client count instead of growth for its own sake. Direct access instead of a support ticket.
Maximum client accounts, held deliberately. Not a target to grow past.
Why the cap does not move.
At 12 accounts, Regan can hold every brand, every audience, every open test in his head without a dashboard to remind him. That is what "senior operator" is supposed to mean in the first place. Past that number, the model turns into the thing it was built to replace: a report instead of an answer, a check-in instead of a conversation.
When the cap is reached, it is reached. New clients wait rather than dilute the ones already on the books.
Early, and honest about it.
Healey Commerce is early-stage. Regan now runs accounts with Daily Coverage instead of the monthly check-in that used to pass for management. That is a change in how the work gets done, not a claim about what it has produced for any client so far. There is no results wall on this site because there is nothing yet that would survive a sceptical look.
Said in writing, before you ask.
If your account is doing well, you hear that from me. If it is not, you hear that too, before you go looking for it in a monthly report. That is the actual commitment while the results wall on this site is still empty: not a promise about what the numbers will do, a promise that you will always know what is actually happening to your own account.
A monthly check-in gives an agency room to leave that unsaid until the call. Daily Coverage does not leave that room, and neither does this page.
Daily Coverage, from $1,200 a month.
The same account attention Regan gives his own work. Checked every day, not once a month. For Australian eCommerce brands spending $2,500 a month or more on Meta.
Questions worth asking before you call.
Who actually does the work?
Regan. Every strategy call, every daily check, every account decision. There is no account manager relaying your account to a junior somewhere else, because there is no junior. If that changes as the client cap grows, it will say so here plainly, not quietly.
Why cap clients at 12?
Because quality does not scale past a point where one person can hold every account in their head. At 12, Regan knows every brand, every number, every open question, without a dashboard to remind him. Past that, it turns into the kind of agency this was built to replace: reports instead of answers.
What does "operator, not account manager" mean in practice?
An account manager relays information between you and the person actually doing the work. An operator is the person doing the work. When you ask a question about your account, you get an answer from the person who made the decision, not someone checking with another team first.
What happens if something on my account is not working?
You hear it first, in writing, not buried at the bottom of a monthly report you have to go looking for. That is the one commitment made plainly on this page: not a promise about what the numbers will do, a promise about being told the truth about your own account without having to ask.